Market Analysis Guidance (MAG)
Author: ICRC, IFRC
Publisher: International Committee of the Red Cross (ICRC), International Federation of Red Cross and Red Crescent Societies (IFRC)
The Market Analysis Guidance (MAG) suggests processes and tools aimed at integrating market analysis into the different phases of the project cycle, taking the existing Red Cross and Red Crescent (RC/RC) Movement’s technical documents into account whenever possible. The MAG was commissioned and developed together with a tool for the Rapid Assessment of Markets (RAM), which is intended to provide a quick, basic understanding of markets within the first few days after a shock and to support decisions on immediate relief responses. The MAG gives continuity to the RAM in the sense that it allows for a more detailed analysis and gives a more solid basis for market-related programme decisions. The time span of the MAG extends from two weeks to one year after a shock.
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